Frequently Asked Questions

Who is involved?

Key Executives of the Referral Institute include Senior Partner, Ivan R. Misner, Ph.D. and Partner and President, Michael Macedonio. In addition to the partners, the organization is made up of dozens of Franchise owners and over 100 certified trainers.

Jacky Sherman is the Franchisee for The Referral Institute Northants.

What is required to be a certified Referral Institute trainer?

The first requirement to train Referral Institute material is to either own a Referral Institute franchise or work for a Referral Institute Franchise Owner.

Typically trainers working for franchise owners will first take the programs as a student and show results implementing the material. Once someone has become successful with the material as a student and they desire to get more involved they are given the opportunity to implement the same marketing techniques representing the Referral Institute. This is a compensated position and the Sales Consultant must be able to show documented implementation and results. At this point the prospective trainer will attend trainer certification put on by Referral Institute headquarters and have the opportunity to train Referral Institute material.

What steps are needed to become a Referral Institute franchise owner?

First it is useful to understand that the way we market and the way we bring on new franchise owners may seem a little out of the ordinary. It is unusual however it has been extremely successful.

 As you know we help business owners build their business by referral. Well, it probably isn’t a shock to hear that’s how we market our business. It doesn’t stop there. Not only do we actively build our business by referral, but a referral is the first requirement for someone to explore the franchise opportunity. I understand that this is not what you typically see in the franchise world.

Any prospective Master Franchise Owner or Franchise Owner must be recommended by either a Referral Institute franchise owner or a franchise owner of our strategic alliance BNI, Business Network International.

If you are interested we would be happy to introduce you to franchise owners and once they got to know you they could recommend you.


What is the Referral Institute’s relationship to Networking groups in Northamptonshire?

The Referral Institute Northants remains true to our teaching.  We recommend that people belong to a variety of types of network groups.  Applying our methods will make you a highly effective member for any group.   We recommend one core constant contact membership group to develop your key referral relationships.  We recognise that the best type of group varies depending on the needs of the individual.  We can send you a copy of our report on how to choose your networking group.


What is the Referral Institute’s relationship with Business Network International (BNI) ?

The Referral Institute and BNI have a strategic alliance relationship and have actively been promoting each other for years. Many of the individuals involved in the Referral Institute are also involved in BNI.

What commitments have the Referral Institute made to BNI?

There are several commitments that the Referral Institute has made with BNI. One commitment that is visible to BNI Directors is the Referral Institute sponsorship at BNI Conference. The BNI conference will allow the Referral Institute to stay connected with the organization as well as make local connections between the organizations. The Referral Institute has also put into its franchise agreements the local Referral Institute franchise must have a supportive position toward BNI.  The Referral Institute Northants supports BNI membership as a natural place to apply our methods to the full.

Why doesn’t BNI offer this kind of referral training?

BNI offers outstanding training on how to be successful with networking in the BNI context. The Referral Institute offers training that reinforces what BNI teaches and additionally shows their clients how to effectively network with other networks such as Chambers, clients, vendors and strategic partners. There are many other areas of training that BNI could offer that would be valuable to the members, however BNI has chosen to stay true to its mission. In doing so BNI has grown into the world’s largest business referral organization. Staying true to the BNI mission allows BNI to stay focused on running professional business referral groups and allowed them to refer business to other specialists such as sales trainers and referral trainers.

What is  the Referral Institute Northants’ relationship with NNcoNNect?

Paul Green the Director of NNcoNNect is a Strategic Referral Partner of Jacky Sherman and a client and strong supporter of the Referral Institute methods. Jacky Sherman, in return, is a key member of the NNcoNNect networking group.   As a result, NNcoNnect members have preferential rates for some introductory courses and access to Jacky’s advice and guidance.

Can other network groups in the area get this help for their members?

Yes .  there are two ways they can  achieve this.

Become a strategic referral partner with Jacky Sherman or another trainer in her team.

Become a Certified Networker trainer as one of Jacky’s team.

Contact  for further information and a discussion.